eCommerce Marketing

Do you have an online store? Then you need an eCommerce marketing strategy for both on and off your website. Ecommerce marketing is an in-depth marketing campaign that includes focusing on organic traffic and SEO to using social media or Google ads to drive targeted traffic to your online store. We need to AB test paid strategies with non-paid strategies in an effort to find the best marketing strategy leading to more conversions and improved ROI. An eCommerce marketing strategy has to be dynamic in a highly competitive environment as marketing tactics and marketplace algorithms evolve, so too must the marketing strategies. A static once and done approach will never work for eCommerce and therefore fluid and consistent campaign management is necessary in an ever changing online marketplace.