Do you have an online store? Then you need an eCommerce marketing strategy for both on and off your website. Ecommerce marketing is an in-depth marketing campaign that includes focusing on organic traffic and SEO to using social media or Google ads to drive targeted traffic to your online store. We need to AB test paid strategies with non-paid strategies in an effort to find the best marketing strategy leading to more conversions and improved ROI.
An eCommerce marketing strategy has to be dynamic in a highly competitive environment as marketing tactics and marketplace algorithms evolve, so too must the marketing strategies. A static once and done approach will never work for eCommerce and therefore fluid and consistent campaign management is necessary in an ever changing online marketplace.
Please remember, there’s no “magic bullet” when it comes to building brand awareness and driving online sales its hard work and whenever you start a new job or project its always best to start with a comprehensive plan and someone who has the necessary experience and online marketing knowledge to begin and follow through on the project.
So, even if you have an existing modern, feature-rich, and user-friendly website you aren’t even half way to a successful online business, eCommerce marketing is the necessary component to build brand awareness and continue the growth of your online business sales.
Start selling online now and reach more markets and customer with our eCommerce marketing solutions. Now more than ever shopping online is the new normal. Invest in SEO for your businesses online success.
At AndrewNightingale.com we custom design your website and social media to reflect YOUR business needs, products and/or services.
A positive user experience is everything, the perfect balance between a website’s design and functionality. (UI/UX)
Website Design | Development | SEO