Why does website design matter?

Your website is your company or brands digital representation, not just a business tool, but an online presence that says I care enough about my company that I have a unique responsive website designed with functionality and purpose (UI/UX design).

In a cookie cutter world unique web design isn’t easy or even commonplace, today’s audiences have higher expectations and a limited time in which to search and gather relevant information, make a decision to purchase or learn more, or just move on to a competitor website. You may only have milliseconds to engage and convince website visitors that your site is worth their time.

With close to 20 years of website design experience, Andrew Nightingale has the ability to create websites that exceed client and audience expectations. We build websites after a strategic plan has been thought out and not just a home page design with compelling visual graphics or video, but design and development with an emphasis on user experience, to drive engagement and interactivity which results in more website visitors and greater eventual sales.

What is UI & UX design?

UI/UX Design Defined – An often overused buzz word and confusing term.

What is UI Design?

The “UI” in UI design stands for “user interface.” The user interface is the front facing side of a website or application, its overall aesthetic layout including graphics, animation and text. To drill down further on this we can include buttons users click on, sliders, color schemes, the fonts used for text, theming and more.

What is UX Design?

“UX” stands for “user experience.” A user’s experience of your website or app is determined by how they interact with it. Is it a fluid and intuitive experience or unwieldy, illogical and confusing? Does navigating and interacting with the app give the user a sense that they’re efficiently accomplishing their goal (shopping or learning) or does it feel like a struggle? The user experience is determined by how easy or difficult it is to interact with the elements that the UI designer has created.

Why Use AndrewNightingale.com

AndrewNightingale.com offers the perfect balance of custom aesthetically pleasing website design and clean smooth functionality. We start by learning about our client’s needs and wants, then using our experience to learn the client’s customer or end user’s needs, and this is what sets us apart from our competitors. 

Once research and planning has been completed we will only then dive into design and begin coding to build an engaging, responsive website that is aesthetically pleasing and works flawlessly on every platform, for every customer.

Interested in Web Design For Your Business?

Example of Web Design using Garden City Pizza Website on different size digital devices

We leverage the latest, most Innovative and intuitive design solutions which are essential for the success of your business online.

Only Mobile and Responsive Website Design

At AndrewNightingale.com we custom design your website and social media to reflect YOUR business needs, products and/or services.

A positive user experience is everything, the perfect balance between a website’s design and functionality. (UI/UX)

Website Design | Development | SEO